What mind of media
institution might distribute your magazine and why?
My music magazine I have decided to keep as an
independent music magazine. This decision not only ups but also downs. Starting
with the downs, being an independent music magazine means that you will need to
pay in order to advertise on other subsidiary companies website however a
parent company magazine can advertise for free. Another down turn for being
independent is that the funding would essentially be very low compared to a
magazine with a parent company. This leads to the independent magazine not
being able to afford interviews with big named rappers such as chief Eminem
being featured in the magazine, unless there are willing potential investors.
Moving on, the ups are very broad I terms of
the freedom and respect of the magazine if it chooses to be independent. One of
the reasons for this being that there is no control over the magazine like
there would be if a parent company owns the magazine, therefore the magazine
can publish and advertise absolutely anything they like in absolutely any way
they like.
Furthermore in the music industry now days,
independent music magazines earn more respect than magazines which are owned by
parent companies which are normally manipulated and controlled and cannot speak
what’s on their mind.
An example of this whole scenario between
independent magazines and parent owned company magazines are the fact that kiss
and kerrang are owned by Bauer therefore they a small bit of authority in terms
of what they can publish and advertise on their website.
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